Nearly 70 percent of Americans have a smart phone and an increasing number (around 56 percent) use their mobile device exclusively to access the internet and make buying decisions. Even the smallest business ignores mobile marketing at its peril.
How to ramp up your mobile marketing efforts
1. Make sure that your website is mobile friendly.
Before you invest in a mobile marketing campaign, make sure that your website can be easily viewed and accessed using a variety of mobile screen sizes. Mobile browsers are notoriously impatient and will navigate away from your page if it isn’t instantly apparent how to use it. It’s also important to keep it simple. A complicated design will look busy and unattractive on a small screen.
2. Offer e-coupons.
According to “Digital Marketing Voices,” more than 50 percent of consumers make a purchase after reading an e-coupon, QR code or other digital offer. Gone are bulky paper coupons that can get easily lost, torn or left at home. Mobile technology also gives you the opportunity to target just your customers who have bought similar products in the past or who fit the demographic for a new offering. Targeted e-coupons have the additional benefit of helping to solidify the relationship between you and your customers and making them feel that you have their needs and purchasing preferences in mind.
3. Keep it local.
“Digital Marketing Voices” also reports that 54 percent of consumers use their smartphone to find store hours and directions. If you don’t have that information easily accessible to mobile users then you’re losing out on those on-the-go customers.
4. Embrace video.
Watching, not just reading, is an increasingly popular trend for mobile device users. Consider mixing up your web content with videos that will play easily on mobile devices. Good examples include showing customers how to use a new product, sharing the opening of a new location or illustrating a customer using one of your products. See how an E-commerce website use Facebook to promote a viral video to their influencers that generated massive revenue.
5. Create a customer loyalty club.
According to “Ninja Link Building,” an astounding 94 percent of consumers who belong to loyalty clubs feel that they get some benefit from their membership. Examples of loyalty clubs can be offering a tenth item free, an invitation to a preferred customer event or early notice of new products.
6. Take advantage of the post-purchase stage.
Your relationship with your customers shouldn’t end as soon as they make a purchase. Use mobile technology to send an automatic thank you follow-up text after a purchase or an invitation to buy a complementary item at a discounted price.
7. Harness the power of SMS Marketing.
Short message service (SMS) messages have an open rate of nearly 98 percent. That compares to 34 percent of traditional email messages. SMS messaging is also a quicker way to reach your customers. Since most people carry their mobile phones with them, you can reach your customers with time-sensitive information like daily lunch specials or entertainment schedules and not have to wait until they get back to their office or home PC.
Making the most of your mobile marketing efforts doesn’t have to be scary, expensive or complicated. Just making a few, well-chosen additions to your mobile strategy can increase your bottom line dramatically as well as increase your customer loyalty.
Have you implemented any mobile strategy into your overall marketing campaign this year? Please share it in the comment below. I would love to read them.