So you spent last year trying to convince your management team that “social media is where it’s at.” You made some strong points. You got a few people on Twitter, maybe someone is running your facebook page and that blog is still “on its way.” How do you kick everything into high gear? With case studies of course!
Let me guess which ones you’ve cited:
This year let’s move past the obvious ones that we’ve been using for nearly two years now. The aforementioned case studies are awesome. Many of them can and should be referenced again at some point, but for now, let’s get some new ones. We need small businesses, and mediums sized businesses and companies with names you’ve never heard of.
Let’s get more case studies, let’s get more people tracking results, let’s get more companies helping us build the case. I for one will be tracking the results with our clients.
And just for fun, if you’ve got some other really good social media case studies, please post a link to them in the comments.